Business Economics Marketing

Week 1(19.01.2012) Class Activity bookman Name: SudarsoStudent ID No:201124193 Scenario: Keiths Floor Mat Project Source: Tong & axerophthol; Taylor, understanding Market look, p.22 Keith is the trade director of a component affair within a large, diversified manufacturing company. His division sells, among other products, tooshie mats and matting to the hospitality, health care and commercial markets. He has a solid base of customers in hotels, restaurants, hospitals, nursing homes, commercial offices and happen centres. The market in which Keiths division competes is considered mature, so there is little room for growth without new or innovative products. About two months ago Keith was contacted by a supplier of flooring products from Korea. He was offered a range of odd floor mats that he had not seen in advance. These mats work features that go forth have definite competitive advantages. Keith is keen on exploring the latent of these mats before he fetchs a final decision. He calls on the in-ho recitation market enquiryer for assistance, but feels that a full-scale research play a trick on is not warranted at this stage.| 1. Do you believe Marketing inquiry is required in above case? If so explicate your reason.

Yes i do believe if one company use up to sell any new product it should do somewhat marketing research before the product go to the market. Which as the managers need information in give to move into products and service that create value in the mind of the customer. notwithstanding the wisdom of value is a subjective one, and what custome rs value this year may be quite different ! from what they value attached year. As such, the attributes that create value cannot simply be deduced from commonalty knowledge. Rather, selective information must be collected and analyzed. Therefore, the destination of marketing research is to provide the facts and direction that managers need to make their more crucial marketing decisions. To maximize the benefit of marketing research, those who use it need...If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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