Marketing case study of Ferrero Company Example | Topics and Well Written Essays - 1500 words

Marketing of Ferrero Company - Case Study ExampleTo successfully penetrate the market Ferrero maintains a limited unique number of reapings fabricate and marketed at the highest quality possible. The company also seeks to understand the market properly by carrying out extensive test market of its products to avoid embarrassing trade failures (Australian Trade Commission, 2012). Question One Ferrero Australian opened an online boutique that sells premium chocolate gifts packed in unique keep sake gift boxes. The online boutique was actualized due to consistent demands for Ferrero chocolate gift packs by customers for their chocolate loving friends and family. The gifts are customized, elegantly packed and contain a card for personalized messages (Ferrero Boutique, 2012). Ferrero finale to open an online boutique was a well thought marketing strategy in line with the changing consumer habits in Australia. The network has become an integral and necessary feature of the day-to-da y social and business lives of billions of people around the globe and the mesh economy is growing strong each day (Bughin et al., 2011). Ferrero Australia decision enabled some of its customers to have their desired products with convenience and efficiency as the internet enables customers to save time spent on unwrapping for gifts. Online stores makes it possible for consumers to make quicker decisions and shop as consumers can find time to perform ten searches online but only two searches offline for each purchase, with internet searches saving to a greater extent time than physiologic directories (Chen, Jeon & Kim 2010). This boosts productivity for consumers, suppliers and manufacturers and translates into more profits. Through its online boutique store Ferrero customers in Australia are able to choose their preferred gifts with ease and the website offers price transparency, which is essential in ontogeny customer trust and loyalty. This is because the online boutique ser vice offers customers a reliable and stable source of gifts all year round with more consistency, which is a crucial marketing strategy to maintain customers. Using the internet to sell its products also offers the company the opportunity to advertise its high quality products all over the world. Their website helps to raise product awareness to a much more diverse customer base that spurs its sales volume. Bearing in mind that 90% of online users utilize search engines and internet searches represents 10% of the time spent by individuals on the web (McKinsey & Company for IAB Europe, 2010), it is possible for the Ferrero Company to expressly market its products to customers who are interested in chocolates in the web. This means that the company investment on advertising will pay off and lead to sales growth purely by using internet tools as it is possible to match the needs of customers, individuals, and organizations on the web requiring specific products. With the use of interne t based transactions growing, one can confidently range the Ferrero Australia online boutique store will continue to pull in more revenue for the company as people social lives and businesses continue to be more centered on internet use at home and during work. In addition to supplying its products all over Australia, the