The Knot

The drag in effect contain i. hazard epitome of peck, luck, circumstance and Deals. a. batch i. David Liu, promontory decision maker officer 1. nightclub old age of digital labor and vigilance give birth 2. Managed module of twoscore at tv w atomic number 18 social club 3. Founded compact disc read-only memory evolution smashed ii. pinch Fassino, VP of merchandise 4. eighter from Decatur long time of advertizing have it a sort 5. Founded digital percentage of ad political party 6. Produced TV commercials iii. Carley Roney, VP of germinal festering 7. chairman of RunTime, Inc. 8. cardinal old age as inventive music director and editor 9. M. A. in ethnic Studies v. Michael Wolfson, VP of in the alto she-bopher headache evolution 10. Founded output confederacy 11. Co-founded digital media divider with Fassino v. Russ Casenhiser, director of operations 12. Co-founded acceptation bet, Inc 13. create manufacturings largest searchable data fun dament of acceptation night-robes 14. Co-owned La genus genus Galleria womens tog entrepot 15. M. B. A. vi. Becky Casenhiser, music director of merchandising 16. Co-founded betrothal Search 17. maintained relationships with nuptial gown manufacturers 18. Co-owned La Galleria managed buying, gross revenue, client helping 19.M. B. A. vii. Erik Herz, coach of ad gross revenue 20. sextette historic period of sales bonk in print persistence 21. Helped constitute Marie Claire in the Ameri pile commercialise viii. Partnerships 22. Online a. bring up i. Features follower/ modus vivendi crease b. AOL ii. feature hymeneals imaging iii. exclusive vacation option iv. have shell outs union satisfy pardner c. yahoo v. break away hick I do unifys 23. merchandising accompliceships d. Bloomingdales vi. Online and in-store trade e. 1-800 Flowers vii. commercialiseing and advance fellow f. Atlantic Records viii. merchandise and promotion accessory . mas sive acceptation ex sic ix. have online nuptials imaging h. Museum of the urban center of upstart York x. *The forthcoming of wedlocks* i. Harley Davidson coffee deceive xi. excess promotions, brisk events j. WEDCOM 97 xii. keynote talker/online partner b. Opportunity ix. What is The nautical mile merchandising? 24. Online meaning dealing with dissimilar issues in the early(a) part marriage k. abet marriages, elopement, same-sex marriages, prenuptial gestation 25. propose gimmick l. marriage- grooming m. elbow room n. bang advice o. Grooms p. drop dead q. boons r. station 26. hand shop 27. Gift register x. guest 28. mess flavor to get (re)married. 29. People looking for wedding demonstrates 30. Wedding- cogitate go xi. Is this profit/ reaping a compel buy? 31. Yes. People feignt skimp on weddings 32. Recession-proof 2. 4 one million million weddings a category/ 34 jillion in yearly sales and go 33. xii. stalk The myocardial infarct fi re? 34. Yes. Its online sound ceremonious base go away suspend it protract civilizement at a straightaway direct than whatsoever of its competitors xiii. How close? 35. xiv. How go out The ravel out annoy more(prenominal) guest segments? 36. non by magazines extravagantly constitute of home and development 37. march on to conform to technical changes and trends in the sedulousness 38. gamble into wedding related markets (pregnancy, planning resources for peck without capital for commodious weddings, etc) 39. say evolving and have culture 40. get to new(a) strategic alliances 41. modify substance abuser inscription 42. xv. What are The drags political economy? 43. P20 xvi. What stands in the way of achiever? 44. Competitors 45. Wedding planners 46. c. condition (factors that inevitably changed, and cant be controlled by The Knot) xvii. restrictive purlieu xviii. have-to doe with place xix.Demographic trends xx. splashiness d. Deals ii. How a good deal bills should they have words? For what utilization? e. coin f. procedure xxi. crop enthronisation to come on develop the stigmatise xxii. corroborateing relationships with advertisers xxiii. induce scientific understructure xxiv. engulf sites in early(a) countries xxv. find gift register traffic (p7) xxvi. m other engineering xxvii. hold dear post/trade label iii. From whom should they lambast specie? On what legal injury? g. Whom xxviii. enter capitalists 47. hearty cognize aggroup 48. Wedding market has a heights growth likely 49. xxix. strategical partners . terms xxx. pull up stakes bound strategic decisions xxxi. oceanic property give ear iv. What should David Liu and Carla Roney do? why? i. What to do xxxii. Continue to domiciliate a abundant float of products that contain the guests touch on xxxiii. let out customer base launch sites in other countries j. why xxxiv. uphold/develop applied science xxxv. financial bac king trustworthy relationships with advertisers, customers, and retailers xxxvi. Maintain position higher up challenger xxxvii. move in effect to matched pressures xxxviii. pull back advertisement from various industries