Understanding the APA Format write an article Assignment

Understanding the APA Format write an article - Assignment Example He describes some of the laid strategies used by the company to achieve the success as illustrated in the article. These laid strategies regularly include hosting workshops at their stores, in areas that are theatre-like and providing training in every service they offer. The company also ensures that its store workers have a high level of fluency about the product: the technical experts are well conversant with the product features. With all these strategies, the company can attract customers, particularly the young customers, thereby ensuring significant profits of up to $151 million in 2005 from their sales. Wingfield (2006), however, implies that despite the success of Apple Inc., their particular challenges that the company experiences both from the internal and external environment. For example, some of the strategies set by the company are rejected by the company’s principal partners and customers (retailers): some of them have sued the company claiming that the competi tion is not